The marketing manager's view of Marketing research-Reference-Cited by-同舟云学术

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The marketing manager's view of Marketing research

Published:1979-06 Issue:3 Volume:22 Page:59-65
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Bellenger Danny N.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference13 articles.

1. Midwest Research Conference,1978

2. How Managers See Marketing Research;Holbert;Journal of Advertising Research,1974

3. What Agency Managers Want from Research;McCall;Journal of Advertising Research,1974

4. 1973 Survey of Marketing Research,1973

5. What Techniques Are Used by Marketing Researchers in Business?;Greenberg;Journal of Marketing,1977

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2. A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach;Journal of Marketing Analytics;2019-04-04

3. The views and perceptions of managers on the role of marketing research in decision making;International Journal of Market Research;2018-01

4. Managers’ beliefs about marketing research and information use in decisions in context of the bounded-rationality theory;Management Decision;2017-06-19

5. An Investigation of Educational Needs for Marketing Research Professionals;Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference;2014-11-06

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