Author:
Greenberg Barnett A.,Goldstucker Jac L.,Bellenger Danny N.
Subject
Marketing,Business and International Management
Cited by
26 articles.
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1. The Frequency of Use, Performance and Status of Quantitative Techniques Employed in Marketing;Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference;2015
2. Use of Quantitative Techniques by Marketing Practitioners;Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference;2015
3. Open Ended Question v. Rating Scale: An Empirical Comparison;Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference;2015
4. The State of Research Methods in Personal Selling and Sales Management Literature;Journal of Personal Selling & Sales Management;2012-09
5. Projective techniques in US marketing and management research;Qualitative Market Research: An International Journal;2010-09-07