Affiliation:
1. Fiskeriforskning/Norwegian Institute of Fisheries and Aquaculture Research.
2. Department of Social Science and Marketing, Norwegian College of Fishery Science, University of Tromsø.
Abstract
Building on prior research in export market information use, consumer behavior, and industrial marketing, this study tests relationships among quality, cost, value, and use of export market information. The results show that perceived value of information is the main impetus for use of export market information, whereas perceived quality and cost function best as indicators of value. This implies that value of information captures the essence of the assessment of information-specific factors, which again provides guidelines for predictive purposes as well as clues for increasing the perceived value of information for customers.
Subject
Marketing,Business and International Management
Cited by
17 articles.
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