A game theory approach to online lead generation for oligopoly markets

Author:

Zutshi AneeshORCID,Mota Diogo,Grilo Antonio,Faias Marta

Publisher

Elsevier BV

Subject

General Engineering,General Computer Science

Reference23 articles.

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2. The state of interactive marketing in seven countries: interactive marketing comes of age;Barwise;Journal of Interactive Marketing,2005

3. An empirical investigation of advertising strategies in a dynamic duopoly;Chintagunta;Management Science,1992

4. A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry;Chintagunta;Decision Sciences,1995

5. Dutta, P. K., (1999). Strategies and Games Theory and Practice. The MIT Press.

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