A Study on Utility and Feasibility of Digital Marketing Tools with Lead Acquisition, Lead Nurturing and Client Engagement

Author:

Prasanna Kumar U.ORCID,Arthi R.ORCID

Publisher

Springer Nature Singapore

Reference11 articles.

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3. Purcell, K., Heaps, A., Buchanan, J., Friedrich, L.: How Teachers Are Using Technology at Home and in Their Classrooms. Pew Research Center’s Internet & American Life Project, Washington, DC (2013)

4. Zutshi, A., Mota, D., Grilo, A., Faias, M.: A game theory approach to online lead generation for oligopoly markets. Comput. Ind. Eng. 121, 131–138 (2018)

5. Chamboko-Mpotaringa, M., Tichaawa, T.M.: Tourism digital marketing tools and views on future trends: a systematic review of literature. Afr. J. Hospitality Tourism Leisure 10(2), 712–726 (2021)

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