Effect of Moral Identity on Consumer Choice of buying Cause-related Products Versus Donating for Charity-Reference-Cited by-同舟云学术

Effect of Moral Identity on Consumer Choice of buying Cause-related Products Versus Donating for Charity

Published:2015-12 Issue: Volume:213 Page:622-627
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Urbonavičius Sigitas,Adomavičiūtė Karina

Publisher

Elsevier BV

Subject

General Medicine

Reference69 articles.

1. Cause Related Marketing: Who Cares Wins;Adkins,1999

2. The self-importance of moral identity;Aquino;Journal of Personality and Social Psychology,2002

3. A grotesque and dark beauty: How the self-importance of moral identity and mechanisms of moral disengagement influence cognitive and emotional reactions to war;Aquino;Journal of Experimental Psychology,2007

4. Testing a Social-Cognitive Model of Moral Behavior: The Interactive Influence of Situations and Moral Identity Centrality;Aquino;Journal of Personality and Social Psychology,2009

5. Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness;Aquino;Journal of Personality and Social Psychology,2011

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3. Cause-Related Marketing and Consumer Buying Behavior;Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior;2020

4. Donation to charity and purchase of cause-related products: The influence of existential guilt and experience;Journal of Consumer Behaviour;2019-01-10