Donation to charity and purchase of cause-related products: The influence of existential guilt and experience
Author:
Affiliation:
1. Vilnius University; Sauletekio al. 9 LT-10222 Vilnius Lithuania
2. Graham School of Management; Saint Xavier University; 3700 W. 103rd Street, IL 60655 Chicago IL
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1749/fullpdf
Reference51 articles.
1. Adomaviciute , K. 2016 The influence of consumer morality factors on consumer decision to donate to charity or to buy cause-related product (Doctoral dissertation). Retrieved from eLABA. (ID 18434434)
2. Public goods experiments without confidentiality: A glimpse into fund-raising;Andreoni;Journal of Public Economics,2004
3. Guilt appeals: The mediating effect of responsibility;Basil;Psychology & Marketing,2006
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