Donation to charity and purchase of cause-related products: The influence of existential guilt and experience

Author:

Urbonavicius Sigitas1ORCID,Adomaviciute Karina1ORCID,Urbutyte Ieva1,Cherian Joseph2

Affiliation:

1. Vilnius University; Sauletekio al. 9 LT-10222 Vilnius Lithuania

2. Graham School of Management; Saint Xavier University; 3700 W. 103rd Street, IL 60655 Chicago IL

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference51 articles.

1. Adomaviciute , K. 2016 The influence of consumer morality factors on consumer decision to donate to charity or to buy cause-related product (Doctoral dissertation). Retrieved from eLABA. (ID 18434434)

2. Public goods experiments without confidentiality: A glimpse into fund-raising;Andreoni;Journal of Public Economics,2004

3. Guilt appeals: The mediating effect of responsibility;Basil;Psychology & Marketing,2006

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