Advances in international marketing theory and practice
Author:
Publisher
Elsevier BV
Subject
Marketing,Finance,Business and International Management
Reference14 articles.
1. “Nature and significance of international marketing: a review”;Bradley;Journal of Business Research,1987
2. International Marketing: European Edition;Cateora,2000
3. “Knowledge development in international markets”;Cavusgil;Journal of International Marketing,1998
4. “A national export assistance policy for new and growing businesses”;Czinkota;Journal of International Marketing,1994
5. Czinkota, M.R. & Ronkainen, I.A. (2002), “An international marketing manifesto”, Journal of International Marketing, Vol. 11 forthcoming.
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