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Nature and significance of international marketing: A review

  • Published:1987-06 Issue:3 Volume:15 Page:205-219
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Bradley M.Frank

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

1. Marketing as Exchange;Bagozzi;Journal of Marketing,1975

2. Are Domestic Markets and International Markets Dissimilar?;Bartels;Journal of Marketing,1968

3. An Attempted Integration of the Literature on the Export Behaviour of Firms;Bilkey;Journal of International Business Studies,1978

4. The Export Behaviour of Smaller Sized Wisconsin Manufacturing Firms;Bilkey;Journal of International Business Studies,1977

5. Effects of Cognitive Style, Attitude Towards Growth, and Motivation on the Internationalization of the Firm;Bradley;Research in Marketing,1984

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1. Understanding the Organization of Science;Qualitative Economics;2019

2. A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012;Advances in International Marketing;2015-01-31

3. International Marketing;Wiley Encyclopedia of Management;2015-01-21

4. The Geographical Focus of International Marketing Research, 1982–1991;Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference;2014-12-06

5. Employing information communication technologies to enhance qualitative international marketing enquiry;International Marketing Review;2006-07
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