Executive Insights: A National Export Assistance Policy for New and Growing Businesses

Abstract

This article is based on a speech delivered by the author to the National Economic Council in Washington, D.C. The White House-based council is charged with strengthening the competitive performance of U.S. firms. The author highlights the need for clarity of purpose, tightness of focus, coordination of approaches, emphasis on strengths, targeting of crucial factors, and boldness of vision in shaping a new export assistance policy.