National and International Marketing Intelligence Resources in Export- Electronic Databases and Useful Links

Abstract

Trade is a phenomenon that is based on both social and economic arguments and has shaped human life since the first ages. In its most general definition, trade; it is possible to define it as the exchange of goods, services or information with money, another good, service or information. The international positions of the parties in the aforementioned barter transaction necessitate defining the trade as international trade or foreign trade. Although it is wrong to consider foreign trade as a separate phenomenon from trade; the complex nature of the transactions in the foreign trade flow emphasizes the importance of the information that the parties should have and the intelligence quality of the information. This study examines the information they need from the infrastructure preparation process of their organizations to foreign trade regulations and practices, from product, market and customer profile research to market entry strategies, from the document issue, which has a very important place in the foreign trade workflow, to various payment methods, while managing their foreign trade operations. focuses on marketing intelligence resources that can respond to information needs. It is not possible for foreign trade operations not to be adversely affected by the measures taken by countries during the Covid-19 pandemic we are in. For this reason, the importance of desk research and electronic databases, which have an important place in the management of today's foreign trade operations, needs more emphasis than in previous periods. In order to limit the scope of the research, the intelligence sources included in the study are discussed in terms of export practices, which are frequently associated with economic growth in the literature.