Knowledge-based modeling of marketing managers' problem solving behavior-Reference-Cited by-同舟云学术

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Knowledge-based modeling of marketing managers' problem solving behavior

Published:1991-04 Issue:1 Volume:8 Page:5-16
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Alpar Paul

Publisher

Elsevier BV

Subject

Marketing

Reference17 articles.

1. Human diagnostic reasoning by computer: An illustration from financial analysis;Bouwman;Management Science,1983

2. Artificial Intelligence in personal selling;Collins;Journal of Personal Selling & Sales Management,1984

3. The net present value of market share;Cook;Journal of Marketing,1985

4. The implementation of management science,1979

5. Evaluation of expert systems: Issues and case studies;Gaschnig,1983

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2. The influence of book advertising on sales in the German fiction book market;Journal of Cultural Economics;2013-04-30

3. Developing marketing strategy with MarStra: the support system and the real‐world tests;Marketing Intelligence & Planning;2000-06-01

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5. The development of a hybrid intelligent system for developing marketing strategy;Decision Support Systems;2000-01

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