The influence of book advertising on sales in the German fiction book market-Reference-Cited by-同舟云学术

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The influence of book advertising on sales in the German fiction book market

Published:2013-04-30 Issue:2 Volume:38 Page:109-130
ISSN:0885-2545
Container-title:Journal of Cultural Economics
language:en
Short-container-title:J Cult Econ

Author:

Shehu Edlira,Prostka Tim,Schmidt-Stölting Christina,Clement Michel,Blömeke Eva

Publisher

Springer Science and Business Media LLC

Subject

Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1007/s10824-013-9203-0.pdf

Reference70 articles.

1. AGMA. (2012). Media-Analyse Pressemedien. Retrieved March 10, 2012 from http://www.ma-reichweiten.de .

2. Alpar, P. (1991). Knowledge-based modeling of marketing managers‘problem solving behavior. International Journal of Research in Marketing, 8(1), 5–16.

3. Ashworth, J., Heyndels, B., & Werck, K. (2010). Expert judgements and the demand for novels in flanders. Journal of Cultural Economics, 34(3), 197–218.

4. Beck, J. (2007). The sales effect of word of mouth: A model for creative goods and estimates for novels. Journal of Cultural Economics, 31(1), 5–23.

5. Berreman, J. V. (1943). Advertising and the sale of novels. Journal of Marketing, 7(3), 234–240.

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