The development of a hybrid intelligent system for developing marketing strategy

Author:

Li Shuliang

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference70 articles.

1. Increasing meeting efficiency with a GDSS;Aiken;Industrial Management and Data System,1994

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3. Knowledge-based modelling of marketing managers' problem solving behaviour;Alpar;International Journal of Research in Marketing,1991

4. Group decision support systems: a key to business team productivity;Alavi;Journal of Information Systems Management,1991

5. Intelligent marketing information systems: computerised intelligence for marketing decision making;Amaravadi;Marketing Intelligence and Planning,1995

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