1. Dynamic marketing behavior;Alderson,1965
2. The conceptual domain if marketing: An evaluation of Shelby Hunt's three dichotomies model;Arndt;European Journal of Marketing,1981
3. Marketing as social exchange;Bagozzi;Journal of the Academy of Marketing, Science,1975
4. A prospectus for theory construction in marketing;Bagozzi;Journal of Marketing,1984
5. The general theory of marketing;Bartels;Journal of Marketing,1968