A Prospectus for Theory Construction in Marketing-Reference-Cited by-同舟云学术

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A Prospectus for Theory Construction in Marketing

Published:1984 Issue:1 Volume:48 Page:11
ISSN:0022-2429
Container-title:Journal of Marketing
language:
Short-container-title:Journal of Marketing

Author:

Bagozzi Richard P.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Cited by 247 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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