Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations-Reference-Cited by-同舟云学术

Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations

Published:2022-03 Issue: Volume: Page:
ISSN:0263-2373
Container-title:European Management Journal
language:en
Short-container-title:European Management Journal

Author:

Koll Oliver^ORCID,von Wallpach Sylvia,Uzelac Borislav

Publisher

Elsevier BV

Subject

Strategy and Management

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