Developing big data enabled Marketing 4.0 framework

Author:

Mukhopadhyay Shameek,Singh Rohit KumarORCID,Jain Tinu

Publisher

Elsevier BV

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining;International Journal of Information Management Data Insights;2024-11

2. From self-descriptions (SD) to self-recommendations (SR): Evolving Gaia-X for the future European economy;International Journal of Information Management Data Insights;2024-11

3. Stage-wise green supply chain management and environmental performance: Impact of blockchain technology;International Journal of Information Management Data Insights;2024-11

4. Big Data and Consumer Behavior;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

5. Data Fusion for Destination Success;Advances in Marketing, Customer Relationship Management, and E-Services;2024-05-03

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