Data Fusion for Destination Success

Abstract

The integration of MKIS and BDA, along with data fusion techniques, can lead to more targeted and effective marketing strategies for touristic destinations. This can result in better customer satisfaction, increased visitor numbers, and higher revenue for the destinations. By leveraging data fusion, touristic destinations can gain a deeper understanding of tourists' preferences and behaviors. This understanding can enable them to provide personalized and tailored experiences, leading to higher visitor satisfaction and loyalty. The chapter aims to shed light on the integration of MKIS and BDA in the marketing of touristic destinations and highlight the potential of data fusion for destination success. By bridging the gap between traditional marketing information systems and the advanced analytics capabilities of big data, this chapter seeks to empower touristic destinations with actionable insights for effective marketing strategies and improved visitor experiences.