Unpacking technological and interpersonal interaction on value co-creation and outcomes in trade show: A dyadic examining view

Author:

Zhang Rongteng (Renata)ORCID,Abd Rahman AzmawaniORCID,Abdul Aziz Yuhanis,Sidek Shafie

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference79 articles.

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2. The big five dyad congruence and compulsive buying: A case of service encounters;Ali;Journal of Retailing and Consumer Services,2022

3. Trade show innovations–organizers implementation of the new service development process;Bauer;Journal of Hospitality and Tourism Management,2019

4. Improving trade show effectiveness by analyzing attendees;Bello;Industrial Marketing Management,1993

5. Exploring booth design as a determinant of trade show success;Bloch;Journal of Business-To-Business Marketing,2017

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