Exploring booth design as a determinant of trade show success-Reference-Cited by-同舟云学术

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Exploring booth design as a determinant of trade show success

Published:2017-10-02 Issue:4 Volume:24 Page:237-256
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Bloch Peter H.¹,Gopalakrishna Srinath¹,Crecelius Andrew T.²,Scatolin Murarolli Marina³

Affiliation:

1. University of Missouri-Columbia, Trulaske College of Business, Cornell Hall, Columbia, MO, USA

2. University of Alabama at Birmingham, Collat School of Business, Birmingham, AL, USA

3. University of Missouri-Columbia, College of Human Environmental Studies, Columbia, MO, USA

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2018.1381399

Reference58 articles.

1. Logit Models for Sets of Ranked Items

2. The Influence of Store Environment on Quality Inferences and Store Image

3. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

4. The Impact of Brand Experience on Downtown Success

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2. Cultural transcendence and urban-rural linkages of fairs in the Central Andes of Peru;Acta Scientiarum Polonorum Administratio Locorum;2023-09-17

3. The Impact of Boothscape on Exhibitor Behavior, Performance, and Satisfaction: An Internal Service Climate Theory Perspective;Event Management;2023-08-17

4. Unpacking technological and interpersonal interaction on value co-creation and outcomes in trade show: A dyadic examining view;Journal of Hospitality and Tourism Management;2023-06

5. The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors;Journal of Business-to-Business Marketing;2023-01-02

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