The Big Five dyad congruence and compulsive buying: A case of service encounters-Reference-Cited by-同舟云学术

The Big Five dyad congruence and compulsive buying: A case of service encounters

Published:2022-09 Issue: Volume:68 Page:103007
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Ali Fayaz,Tauni Muhammad Zubair,Ali Ayaz

Publisher

Elsevier BV

Subject

Marketing

Reference95 articles.

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4. Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands;Journal of Brand Management;2023-12-24

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