Funder
National Research Foundation of Korea
Ministry of Education
Subject
Information Systems,Communication,Library and Information Sciences,Economics and Econometrics,Management, Monitoring, Policy and Law,Management Information Systems
Reference43 articles.
1. Exploring the implications of M-commerce for markets and marketing;Balasubramanian;Journal of the Academy of Marketing Science,2002
2. Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions;Bart;Journal of Marketing Research,2014
3. On risk, convenience, and internet shopping behavior;Bhatnagar;Communications of the ACM,2000
4. Consumers response towards mobile commerce applications: S-O-R approach;Chopdar;International Journal of Information Management,2020
5. Perceived risk and consumer decision-making—the case of telephone shopping;Cox;Journal of Marketing Research,1964
Cited by
5 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献