Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference95 articles.
1. Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”;Aaker;Journal of Consumer Psychology,2012
2. What we know and don't know about corporate social responsibility: A review and research agenda;Aguinis;Journal of Management,2012
3. Multiple regression: Testing and interpreting interactions;Aiken,1991
4. Witnessing excellence in action: The ‘other-praising’ emotions of elevation, gratitude, and admiration;Algoe;The Journal of Positive Psychology,2009
5. Cause marketing effectiveness and the moderating role of price discounts;Andrews;Journal of Marketing,2014
Cited by 40 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Back to the roots of cause-related marketing – A systematic literature review of cooperation motives;International Review on Public and Nonprofit Marketing;2024-02-12
2. CSR-related consumer scepticism: A review of the literature and future research directions;Journal of Business Research;2023-12
3. Aligning company's business goals, social responsibility and employee happiness in the banking industry;Journal of Management Development;2023-10-09
4. PERSPECTIVAS SOBRE O MARKETING RELACIONADO A CAUSAS: UMA REVISÃO INTEGRATIVA;Revista Contemporânea;2023-10-09
5. Ethical leadership, subordinates’ moral identity and self-control: Two- and three-way interaction effect on subordinates’ ethical behavior;Journal of Business Research;2023-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3