A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity-Reference-Cited by-同舟云学术

A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity

Published:2019-07 Issue: Volume:100 Page:483-492
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Cowan Kirsten^ORCID,Ketron Seth

Publisher

Elsevier BV

Subject

Marketing

Reference124 articles.

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