Understanding the use of Virtual Reality in Marketing: A text mining-based review-Reference-Cited by-同舟云学术

Understanding the use of Virtual Reality in Marketing: A text mining-based review

Published:2019-07 Issue: Volume:100 Page:514-530
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Loureiro Sandra Maria Correia^ORCID,Guerreiro João,Eloy Sara,Langaro Daniela,Panchapakesan Padma

Funder

Fundação para a Ciência e a Tecnologia

Publisher

Elsevier BV

Subject

Marketing

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