The impact of low-immersion virtual reality on product sales: Insights from the real estate industry

Author:

Hsiao Shih-Hui,Wang Yen-Yao,Lin Tony L.J.

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference56 articles.

1. Observing product touch: the vicarious haptic effect in digital marketing and virtual reality;Luangrath;J. Mark. Res.,2022

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3. The role of interface in electronic commerce: consumer involvement with print versus on-line catalogs;Griffith;Int. J. Electron. Commer.,2001

4. Virtual product experience: effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping;Jiang;J. Manag. Inf. Syst.,2004

5. The contribution of store image characteristics of store-type choice;Steenkamp;J. Retail.,1991

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