Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
Author:
Publisher
Elsevier BV
Subject
Marketing,Strategy and Management,Economics and Econometrics,Business and International Management
Reference31 articles.
1. Big data analytics in E-commerce: A systematic review and agenda for future research;Akter;Electronic Markets,2016
2. Uncovering the message from the mess of big data;Bendle;Business Horizons,2016
3. Probabilistic topic models;Blei;Communications of the ACM,2012
4. Stock markets and sectors in the US;Bloomberg,2015
5. Sentiment classification of consumer generated online reviews using topic modeling;Calheiros;Journal of Hospitality Marketing & Management,2017
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