“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice-Reference-Cited by-同舟云学术

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Published:2018-10 Issue: Volume:91 Page:277-285
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Ketelaar Paul E.,Bernritter Stefan F.^ORCID,van Woudenberg Thabo J.,Rozendaal Esther,Konig Ruben P.,Hühn Arief Ernst,Van Gisbergen Marnix S.,Janssen Loes

Publisher

Elsevier BV

Subject

Marketing

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