We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?-Reference-Cited by-同舟云学术

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We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?

Published:2024-02 Issue: Volume:172 Page:114425
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Thapa Sajani^ORCID,Guzmán Francisco,Paswan Audhesh

Publisher

Elsevier BV

Subject

Marketing

Reference138 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness;Aguirre;Journal of Retailing,2015

3. Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing;Ahearne;Journal of Applied Psychology,2005

4. The role of brand love in consumer-brand relationships;Albert;Journal of Consumer Marketing.,2013

5. The social influence of brand community: Evidence from European car clubs;Algesheimer;Journal of Marketing,2005

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism;Industrial Management & Data Systems;2024-07-26

2. The meaning of Ancol's new logo: semiotic analysis of Charles Sanders Peirce;Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies);2024-03-30

3. Device Tracking Privacy Regulations Lead to Unexpected Data Bias in Smartphone Trace Data;2024

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