How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy-Reference-Cited by-同舟云学术

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Published:2019-03 Issue: Volume:96 Page:343-354
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Iglesias Oriol^ORCID,Markovic Stefan^ORCID,Rialp Josep^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference166 articles.

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