Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
Author:
Funder
First International Fellowship
Publisher
Elsevier BV
Subject
Marketing
Reference47 articles.
1. The role of brand love in consumer-brand relationships;Albert;J. Consum. Mark.,2013
2. Predicting short-term stock fluctuations by using processing fuency;Alter;Proc. Natl. Acad. Sci. U. S. A.,2006
3. What makes online content viral?;Berger;J. Mark. Res.,2012
4. Being both too liberal and too conservative: The perils of treating grouped data as though they were independent;Bliese;Organ. Res. Methods,2004
5. Delight by design: The role of hedonic versus utilitarian benefits;Chitturi;J. Mark.,2008
Cited by 63 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?;Journal of Retailing and Consumer Services;2024-11
2. Leveraging emojis as visual semiotics for enhanced engagement in destination marketing;Journal of Destination Marketing & Management;2024-09
3. Prominent or subtle: The impact of brand prominence on social media advertisement engagement;Journal of Retailing and Consumer Services;2024-09
4. Act your age to engage: field evidence on parent versus brand extension;Journal of Brand Management;2024-08-13
5. Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments;Journal of Retailing and Consumer Services;2024-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3