1. The brand relationship spectrum: The key to the brand architecture challenge;Aaker;California Management Review,2000
2. Organizational identity;Albert;Research in Organizational Behaviour,1985
3. Social identity theory and the organization;Ashforth;Academy of Management Review,1989
4. Corporate identity and the advent of corporate marketing;Balmer;Journal of Marketing Management,1998
5. The British monarchy as a corporate brand: Does the crown as a corporate brand fit? Working paper no. 014/6;Balmer,2004