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2. The four Rs of place branding;Aitken;Journal of Marketing Management,2011
3. Augmented role identity saliency of CSR in corporate heritage organizations;Al-Amad;Journal of Business Research,2023
4. Temporal dynamism in country of origin effect;Amatulli;International Marketing Review,2019
5. Empowerment of human brands: Brand meaning co-creation on digital engagement platforms;Anderski;Journal of Business Research,2023