Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-023-00316-x.pdf
Reference31 articles.
1. Baker, M.J., and J.M.T. Balmer. 1997. Visual identity: trappings or substance? European Journal of Marketing 31 (5–6): 366–382.
2. Balmer, J.M.T. 1994. The BBC’s corporate identity: Myth, paradox and reality. Journal of General Management 19 (3): 33–49.
3. Balmer, J.M.T. 2011. Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy. European Journal of Marketing 45 (9–10): 1380–1398.
4. Balmer, J.M.T. 2012. Corporate brand management imperatives: custodianship, credibility, and calibration. California Management Review 54 (3): 6–33.
5. Balmer, J.M.T. 2013a. Corporate heritage, corporate heritage marketing and total corporate heritage communications: what are they? What of them? Corporate Communications: An International Journal 18 (3): 290–326.
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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