The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study-Reference-Cited by-同舟云学术

The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

Published:2023-03 Issue: Volume:157 Page:113628
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bigné Enrique,Ruiz-Mafé Carla,Badenes-Rocha Alberto

Publisher

Elsevier BV

Subject

Marketing

Reference66 articles.

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