Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling
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Published:2023-01
Issue:
Volume:154
Page:113384
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Das KallolORCID,
Patel Jayesh D.,
Sharma Anuj,
Shukla Yupal
Reference133 articles.
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5. Creativity in Context;Amabile,1996
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