Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing
Author:
Funder
City, University of London
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/article/10.1007/s11002-018-9454-9/fulltext.html
Reference35 articles.
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3. Acar, O. A., & van den Ende, J. (2016). Knowledge distance, cognitive-search processes and creativity: the making of winning solutions in science contests. Psychological Science, 27(5), 692–699.
4. Ales, L., Cho, S., & Korpeoglu, E. (2017). Optimal award scheme in innovation tournaments. Operations Research, 65(3), 693–702.
5. Amabile, T. (1996). Creativity in context. Boulder: Westview Press.
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