Customer Empowerment in the Digital Age: TABLE 1-Reference-Cited by-同舟云学术

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Customer Empowerment in the Digital Age: TABLE 1

Published:2016-03 Issue:1 Volume:56 Page:4-8
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Acar Oguz Ali,Puntoni Stefano

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 64 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Management of Customer Relationships;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

2. The role of omnichannel integration and digital value in building brand trust: a customer psychological perception perspective;Internet Research;2024-06-25

3. Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society;Journal of Marketing Theory and Practice;2024-06-21

4. Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension;International Journal of Advertising;2024-06-07

5. Consumer proactive empowerment: A systematic review and taxonomy development;AMS Review;2024-05-11

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