Conceptual blending in advertising-Reference-Cited by-同舟云学术

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Conceptual blending in advertising

Published:2009-01 Issue:1 Volume:62 Page:39-49
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Joy Annamma,Sherry John F.,Deschenes Jonathan

Publisher

Elsevier BV

Subject

Marketing

Reference18 articles.

1. Making sense of theory construction: metaphor and disciplined imagination;Cornelissen;Organ Stud,2006

2. Blending basics;Coulson;Cogn Linguist,2000

3. Conceptual blending and analogy;Fauconnier,2001

4. Compression and global insight;Fauconnier;Cogn Linguist,2000

5. Metaphor, Metonymy and Binding;Fauconnier,2001

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