From racialized brands to authentic brands: Dynamic conceptual blending-Reference-Cited by-同舟云学术

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From racialized brands to authentic brands: Dynamic conceptual blending

Published:2023-12-12 Issue:1 Volume:34 Page:19-44
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Elliot Esi A.¹^ORCID,Cavazos Carmina²^ORCID,Chow Ai Ming³^ORCID

Affiliation:

1. Department of International Business and Entrepreneurship, University of Texas Rio Grande Valley, Edinburg, TX, USA

2. Barney School of Business, University of Hartford, West Hartford, USA

3. Lecturer in Marketing, University of Melbourne, Victoria, Australia

Publisher

Informa UK Limited

Subject

Marketing,Social Sciences (miscellaneous),Arts and Humanities (miscellaneous)

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2023.2256346

Reference109 articles.

1. Race: Biological Reality or Social Construct?

2. Governance and sustainability

3. Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda

4. Artist’s statement: What decolonization means to me;Assefa K.;Decolonization: Indigeneity, Education & Society,2015

5. Authenticity under threat: When social media influencers need to go beyond self-presentation

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