1. Expanding opportunity at the base of the pyramid;Altman;People & Strategy,2009
2. Assessing vulnerability: A view from different disciplines, social protection;Alwang,2001
3. Strategic innovation at the base of the pyramid;Anderson;MIT Sloan Management Review,2007
4. The last frontier: Market creation in conflict zones, deep rural areas, and urban slums;Anderson;California Management Review,2010
5. Social irresponsibility in management;Armstrong;Journal of Business Research,1977