Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers?
Author:
Affiliation:
1. Department of Marketing, Drexel University, Philadelphia, Pennsylvania, USA
2. Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2221441
Reference112 articles.
1. Conceptual Consumption
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