How does CRM technology transform into organizational performance? A mediating role of marketing capability
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference43 articles.
1. Strategic assets and organizational rent;Amit;Strateg Manag J,1993
2. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol Bull,1988
3. Estimating non-response bias in mail surveys;Armstrong;J Mark Res,1977
4. On the evaluation of structural equation models;Bagozzi;J Acad Mark Sci,1988
5. Firm resources and sustained competitive advantage;Barney;J Manag,1991
Cited by 189 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. The impact of AI-enabled CRM systems on organizational competitive advantage: A mixed-method approach using BERTopic and PLS-SEM;Heliyon;2024-08
2. Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities;Journal of Vacation Marketing;2024-08-01
3. Do takeover premiums hurt post-acquisition performance? – Marketing capabilities matter!;Marketing Intelligence & Planning;2024-05-17
4. The Influence of Customer Relationship Management in Enhancing Hospitality Business Performance: The Conditional Mediation of Digital Marketing Capabilities;International Journal of Hospitality & Tourism Administration;2024-04-24
5. Dynamic strategic marketing planning: The paradox of concurrently reconfiguring and implementing strategic marketing planning;Journal of Business Research;2024-03
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3