The Influence of Customer Relationship Management in Enhancing Hospitality Business Performance: The Conditional Mediation of Digital Marketing Capabilities-Reference-Cited by-同舟云学术

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The Influence of Customer Relationship Management in Enhancing Hospitality Business Performance: The Conditional Mediation of Digital Marketing Capabilities

Published:2024-04-24 Issue: Volume: Page:1-27
ISSN:1525-6480
Container-title:International Journal of Hospitality & Tourism Administration
language:en
Short-container-title:International Journal of Hospitality & Tourism Administration

Author:

Hat Nguyen Dang¹^ORCID,Tan Kim-Lim²^ORCID,Ngoc Vi Nguyen Lam¹^ORCID,Phu Nguyen An¹^ORCID,Ting Hiram³⁴^ORCID

Affiliation:

1. Faculty of Economics-Management, Hong Bang International University, Ho Chi Minh City, Vietnam

2. JCUS Business School, James Cook University, Singapore, Singapore

3. i-CATS University College, Kuching, Sarawak, Malaysia

4. International College, Krirk University, Bangkok, Thailand

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/15256480.2024.2346142

Reference70 articles.

1. Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture

2. Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

3. The nexus between CRM and competitive advantage: the mediating role of customer loyalty

4. Literature review on digitalization capabilities: Co-citation analysis of antecedents, conceptualization and consequences

5. Digital marketing capability: the mystery of business capabilities

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