Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture-Reference-Cited by-同舟云学术

Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture

Published:2024-01 Issue: Volume:170 Page:114303
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Agag Gomaa^ORCID,Ali Durrani Baseer,Hassan Abdelmoety Ziad,Mostafa Daher Maya,Eid Riyad

Publisher

Elsevier BV

Subject

Marketing

Reference161 articles.

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