1. Understanding attitudes and predicting social behavior;Ajzen,1980
2. Marketing metrics;Ambler;Bus Strateg Rev,2000
3. Marketing and the bottom line: the new metrics of corporate wealth;Ambler,2000
4. Are you a wimp or a warrior?;Ambler;Marketing,2003
5. Discursive psychology: an alternative conceptual foundation to means-end chain theory;Bagozzi;Psychol Mark,2000