Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial
Author:
Affiliation:
1. a College of Business Administration, Florida International University, Miami, FL
2. b Marketing Department, College of Business Administration, Florida International University, Miami, FL
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008220304
Reference19 articles.
1. Integrating Marketing and Financial Decision Making: Experiential Spreadsheet Applications;Avery Abernethy;Marketing Education Review,2000
2. The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students;Praveen Aggarwal;Journal of Marketing Education,2007
3. A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge;Richard Davis;Journal of Marketing Education,2002
4. Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective;Gopala Ganesh;Journal of Business Research,2010
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