The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference122 articles.
1. Marketing with integrity: Ethics and the service-dominant logic for marketing;Abela;Journal of the Academy of Marketing Science,2008
2. Salesperson time perspectives and customer willingness to pay more: Roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate;Agnihotri;Journal of Personal Selling and Sales Management,2019
3. Best practice recommendations for designing and implementing experimental vignette methodology studies;Aguinis;Organizational Research Methods,2014
4. Determined to conform: Disbelief in free will increases conformity;Alquist;Journal of Experimental Social Psychology,2013
5. Cross-functional teams and social identity theory: A study of sales and operations planning (S&OP);Ambrose;Journal of Business Research,2018
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. How safety accountability impacts the safety performance of safety managers: A moderated mediating model;Journal of Safety Research;2024-06
2. Explorando os Impactos da Convergência e Divergência da Responsabilidade Sentida no Desempenho do Vendedor;Revista Ciências Administrativas;2024-05-24
3. Mandatory Disclosure of Engagement Partner Identity: Insights from Practice*;Accounting Perspectives;2022-07-15
4. The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆;Journal of Business Research;2022-06
5. Digitalisation des relations inter-fonctionnelles marketing-ventes : quelles pratiques pour les entreprises ?;Décisions Marketing;2022-01-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3