How is value perceived by children?
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference68 articles.
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2. Perceived value: Mediating role of perceived risk;Agarwal;Journal of Marketing Theory and Practice,2001
3. Cross-national applicability of a perceived risk-value model;Agarwal;The Journal of Product and Brand Management,2004
4. How and when do brand perceptions and preferences first form? A cognitive developmental investigation;Bahn;Journal of Consumer Research,1986
5. Exploring innovative methodologies for child-centric consumer research;Banister;Qualitative Market Research,2005
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